DraftKings, Nascar announce North Carolina plans, BetMGM adds Charlotte track
DraftKings and Nascar have announced an agreement that will pave the way for the digital gaming company to operate in North Carolina, pending licensure and regulatory approvals, while BetMGM has announced…
NHL’s Carolina Hurricanes adds Nucor as jersey sponsor
The National Hockey League's Carolina Hurricanes has announced steel company Nucor as the team's official jersey patch sponsor in a deal that runs through the 2026-27 season
PWHL opener reaches 2.9m total viewers in Canada
The opening game of the inaugural Professional Women's Hockey League (PWHL) season reached a total of 2.9 million viewers in Canada on New Year's Day, averaging 879,000 viewers and peaking at 1
YES, MSG Networks form streaming services JV
US-based cable and satellite broadcasters the YES Network and MSG Networks are to form a 50/50 joint venture called Gotham Advanced Media and Entertainment (GAME) to work on the networks' streaming services
British Basketball League agrees US deal with Bally Sports
The British Basketball League has expanded its United States broadcast reach in a deal with Bally Sports that will put games on all 18 of the Diamond Sports Group-owned regional sports networks
NCAA bundles women’s basketball into $920m, eight-year ESPN deal
The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).
NWSL’s Washington Spirit names Stone as first CEO
The Washington Spirit of the National Women's Soccer League has named Kim Stone as its first chief executive officer
NBA promotes Tillman to EVP, team marketing, business operations
The National Basketball Association has promoted Jonathan Tillman to executive vice-president, team marketing and business operations (TMBO)
Lowest ratings for NHL Winter Classic amidst Rose Bowl competition
Facing overlap from the Rose Bowl, the National Hockey League's Winter Classic recorded its smallest audience with a combined 1.10 million viewers on TNT and truTV, according to Sports Media Watch
Rose Bowl draws best college football viewership in six years
The College Football Playoff game between Michigan and Alabama at the Rose Bowl in Pasadena, California drew an audience of 27