F1 2023 season is second-most watched on US TV
The 2023 Formula 1 World Championship season was the second-most viewed F1 season ever on US television with an average of 1.11 million viewers watching the 22 races that aired on ESPN, ESPN2 and ABC
ESPN Bet lands first league partnership with NHL deal
The National Hockey League has announced a deal with Penn Entertainment that makes Penn’s online sports betting properties, ESPN Bet in the United States and theScore Bet in Ontario, official sports b…
Nascar extends with Fox, NBC and adds Amazon, TNT in $7.7bn seven-year deals
Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
US SailGP team purchased in ‘largest’ deal in sport’s history
SailGP’s US team has been purchased by a group led by Marc Lasry’s Avenue Sports Fund and tech investor and founding Uber engineer Ryan McKillen, Margaret McKillen, and world champion sailor Mike Buckley in …
NHL deals with ViewLift to relaunch TV app
In a tie-up with sports streaming distributor ViewLift, the National Hockey League has relaunched the free NHL app on a range of TV platforms to allow fans to access a custom feed of highlights, condensed…
MLB hires Clark to oversee content distribution amid RSN upheaval
Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil
Confusion reigns over proposed Al-Nassr-Inter Miami friendly in Riyadh
Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami
US Ski & Snowboard agrees iFit sponsorship through 2027
Global health and fitness technology company iFit has agreed a four-year sponsorship deal with US Ski & Snowboard
PFL signs Dude Wipes deal ahead of World Championship
The Professional Fighters League has signed a sponsorship agreement with men's hygiene brand Dude Wipes ahead of the 2023 PFL World Championship on November 24. The deal will run through the 2024 season
Fanatics agrees retail deal with Minnesota Timberwolves, Lynx
Global sports platform Fanatics has announced a long-term omnichannel retail agreement with the Minnesota Timberwolves of the National Basketball Association and Minnesota Lynx of the Women's National…