PFL appoints Blumberg as VP of global brand
Former Disney and ESPN marketing executive Chris Blumberg has been announced as vice-president of global brand for the Professional Fighters League (PFL)
Portland Timbers names local company DaBella new front-of-shirt sponsor
The Portland Timbers of Major League Soccer has announced a multi-year jersey rights sponsorship from local home improvement company DaBella
NWSL Championship viewership dips 11 per cent on CBS, sets Paramount+ record
The 2023 National Women's Soccer League Championship averaged 817,000 viewers on CBS, coming up short of the 2022 record-setting title-deciding match by 11 per cent
NHL launches digital collectibles with Sweet
The National Hockey League (NHL), National Hockey League Players' Association (NHLPA) and NHL Alumni Association (NHLAA) have agreed a deal with gamified digital collectibles experience platform Sweet…
AVP announces pro beach volleyball league
American US pro beach volleyball league AVP has announced the intention to launch a professional beach volleyball competition that will feature eight teams "with equality for both men and women in competition…
USC, WSC Sports ink video content and highlights deal
The University of Southern California has signed a deal with global AI video content company WSC Sports to produce and distribute highlights on USC's channels for American football and men's and women's…
Fanatics grows Japanese business with quartet of clubs
Global sports merchandise company Fanatics has announced long-term deals with four Japanese sports clubs.
Kashima Antlers, Sanfrecce Hiroshima and V-Varen Nagasaki of the J
Sotheby’s named NBA’s official game-worn seller
The National Basketball Association has announced a multi-year agreement with Sotheby's as the official 'Game-worn Source' of the NBA
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
LaLiga North America renews Panini esports deal
LaLiga North America has renewed its deal with Panini America for the fourth edition of the US gaming challenge tournament on EA Sports FC 24 in a presenting partnership agreement