Toyota named presenting partner of NFL flag tournaments
Toyota has been named the presenting partner of the National Football League's NFL Flag tournaments across the United States
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Orioles ends lengthy search for first jersey patch sponsor
The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price.
The multi-year sponsorship puts T
NWSL sets single weekend attendance record
The National Women's Soccer League has set a weekend attendance record with 110,845 fans going to seven league matches
Trimboli re-elected USA Hockey president
USA Hockey's congress has re-elected Mike Trimboli as the ice hockey federation's president during the body's annual meeting in Denver, Colorado
US Soccer adds Jim Beam as sponsor until 2026 World Cup
The United States Soccer Federation has announced bourbon Jim Beam as an official partner just ahead of this summer's Copa America in a deal that runs through to the 2026 World Cup
WNBA opens season with record viewers, best attendance in 26 years
The Women's National Basketball Association has finished May with its highest attendance for games in the opening month of a season in 26 years, while producing its most-watched start to a season on national…
Messi tops MLS jersey sales again
Lionel Messi has once again topped Major League Soccer's jersey sales on MLSstore.com, which is operated by Fanatics, MLS' official e-commerce partner
Alibaba named official e-commerce partner for Euro 24 in US, China
Global e-commerce platform Alibaba.com has been named the official B2B e-commerce partner for the Uefa Euro 2024 tournament in the Untied States and China
NCAA on-field sponsors ‘start of trend’ to open up new revenues
More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…