NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Orlando City, Pride gain investment from Tamia and Grant Hill
Major League Soccer's Orlando City SC and National Women's Soccer League side Orlando Pride have received an investment from Tamia and Grant Hill, who join the clubs' ownership group
Comcast’s Peacock adds 4m subscribers, Q3 revenue up 64 per cent
NBC streaming service Peacock added four million subscribers on a net basis in the third quarter to reach 28 million and saw its revenue rise 64 per cent from last year to $830m (€785m), as revealed i…
NHL sponsors seek to capitalise on Heritage Classic activations
The National Hockey League and its sponsors in Canada are planning to leverage the 2023 Tim Hortons NHL Heritage Classic when the outdoor game's 20th anniversary game plays on October 29 between the Edmonton…
Cosm appoints Legends exec Breton as first head of venues
American immersive technology company Cosm has announced the appointment of Corey Breton as its first head of venues
NBA opening night second-most watched on ESPN
The opening night of the National Basketball Association on ESPN drew its best opening night in 11 years and second-most viewers for an opening night, according to Nielsen data
UTMB World Series heads to Canada for first time
Trail running circuit the UTMB World Series is heading to Canada for the first time next year with the Ultra Trail Whistler event taking place September 28-29, 2024
Captivate adds Tennis Channel, Stadium to content roster
North American out-of-home video network Captivate has announced deals with Tennis Channel and Stadium to air the networks' content on its platform
PWHL taps Scheer as first SVP of business operations
The new Professional Women's Hockey League (PWHL) has announced Amy Scheer as the senior vice-president of business operations after working more than 35 years in the sports industry