Mission Foods becomes new title sponsor of NHRA
The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
Silver Lake looks to take Endeavor private amid strategic review of assets
Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
BetMGM signs new deal with Sportradar for NBA data
Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
New PWHL reveals logo, brand identity
The Professional Women's Hockey League (PWHL) has revealed the league's logo ahead of the start of its inaugural season in January
NHL changes course, allows stick tape for social causes
The National Hockey League has reversed course and will now allow players to use stick tape to represent social causes, such as LGBTQ+ rights
Bud Light returns to UFC in record sponsorship deal, AB InBev goes global
The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
Nuggets signs Ibotta in three-year jersey patch deal
The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
MLS claims regular season broke multiple records
Major League Soccer has claimed that its clubs set several records during the regular 2023 season, with Inter Miami's superstar signing Lionel Messi playing his part in setting a number of new landmarks
LIV Golf fills COO void with hire of ex-MSG executive Burian
The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
NFL agrees new content distribution deal with SES
The National Football League and satellite content distributor SES have announced a renewal of their deal to bring NFL game content to more than 35 broadcast partners across Europe, Asia, North and South…