WNBA Finals most watched in 20 years
The Women's National Basketball Association's post-season recorded its most-watched playoffs in 16 years as the WNBA Finals capped off the year with its best viewership in 20 years
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
NBA, Clutch sign Canadian sponsorship agreement
The National Basketball Association has signed a multi-year sponsorship agreement with Clutch that makes the Canadian used car seller its official online car retailer of the NBA in Canada
KC Current agrees naming-rights deal for ‘world-first’ women’s stadium
Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Sportradar to develop Tennis Channel’s US streaming service
Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content
NHL extends global deal with Fastenal
The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
ESPN financials released by Disney ahead of Q3 earnings
Disney has outlined a new financial reporting structure following the reorganisation of the company into three segments earlier this year, when ESPN and sports were separated from the entertainment divisions
NHL’s Panthers extends LaCroix sponsorship, adds home jersey patch
The Florida Panthers of the National Hockey League have announced a multi-year extension with LaCroix, which becomes the team's first home jersey patch partner, beginning immediately
NFL commissioner Goodell receives three-year extension
National Football League commissioner Roger Goodell has agreed a three-year contract extension through March 2027
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton