USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
NWSL and Tiffany unveil new trophies
The National Women's Soccer League has unveiled the newly-designed NWSL Championship trophy and regular-season MVP trophy in partnership with luxury brand Tiffany & Co
NCAA extends fan experiences deal with On Location
The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Tennis Channel launches T2 channel on Amazon Freevee, Fubo
Tennis Channel has launched its free ad-supported streaming TV (FAST) channel T2 on a number of new formats
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
NBA App launches personalised features for new season
The National Basketball Association has unveiled new features in the NBA App ahead of the 2023-24 season, including personalised experiences and more than 10,000 hours of additional programming
NHL’s Rangers announces Mucinex sponsorship
The National Hockey League's New York Rangers has named Mucinex the team's official cold and flu medicine of the club in a new sponsorship agreement
Serie A targets North American fans with newsletter launch
Serie A USA has launched a weekly newsletter for North American fans as the Italian football league continues to try engage the large audience across the Atlantic Ocean
MLB: Diamond Sports Group’s ‘time is up’ to make RSN plan
Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
Next League names Lange as first CCO
Digital growth consultancy and technology service Next League has hired Ronald Lange as its first chief commercial officer