Bay FC hires Legends to grow NWSL expansion club
Bay FC, the National Women's Soccer League 2024 expansion side, has announced a multi-year agreement with global premium experiences company Legends to drive commercial revenue and global brand partnerships
NHL’s Coyotes signs with Scripps after Diamond dumps team before new season
The National Hockey League's Arizona Coyotes has agreed a multi-year deal with Scripps Sports to televise all locally broadcast Coyotes games after the Coyotes and Diamond Sports Group (DSG) ended the…
MLS posts record average weekday attendance
Major League Soccer recorded an average attendance of 25,118 fans on October 4, marking the highest average attendance on a weekday match night in MLS history
NWSL promotes Haddon to chief marketing and commercial officer
The National Women's Soccer League has promoted Julie Haddon to chief marketing and commercial officer after working as the league's CMO since 2022
NHL, NHLPA extends longstanding Enterprise sponsorship
The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
ESPN NFL broadcast numbers build on early success
ESPN's Monday Night Football has continued its strong start, with an audience of 16
US Integrity announces merger with Odds On Compliance
Sports betting monitoring company US Integrity and compliance consultancy firm Odds On Compliance have announced a merger to create a global compliance and integrity solution
Fubo, Boston Bruins agree marketing deal for new season
FuboTV has announced a marketing partnership with the Boston Bruins of the National Hockey League for the 2023-24 season
Kal Tire signs Canadian partnership with NHL
The Canadian partnership will see Kal Tire gains exclusive marketing rights and designations and will receive brand exposure through the league's Digitally Enhanced Dasherboards programme
LA Galaxy lands Fiji Airways sponsorship
Los Angeles Galaxy has landed a new multi-year sponsorship from Fiji's national airline, Fiji Airways