MLB surpasses attendance expectations with 70m fans in 2023
Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
UFC adding virtual branding to Octagon in deal with 4D Sight
The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Michelob Ultra signs as presenting partner for NBA’s Mexico City game
The National Basketball Association and AB InBev have announced Michelob Ultra as the presenting partner for the NBA Mexico City Game 2023
Getty Images renews MLB partnership
Getty Images has announced a renewed partnership with Major League Baseball to continue as the official photographic partner of MLB
Messi tops 2023 MLS jersey sales
Lionel Messi has topped Major League Soccer's jersey sales on MLSstore.com for 2023.
The Inter Miami star's kit is followed by João Klauss of expansion side St.
US Soccer, Ticketmaster ink multi-year deal
US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
USFL and XFL announce intent to merge
The United States Football League (USFL) and the XFL have announced their intention to merge, subject to regulatory approvals
League One Volleyball secures $35m in Series B funding round
League One Volleyball (LOVB) has secured $35m (€33m) in Series B funding ahead of the launch of its professional women’s volleyball league in 2024.
Utah Jazz new streaming service to offer per-game pass
Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
WestJet named official airline of 2023 NHL Heritage Classic
WestJet has announced a sponsorship agreement with the National Hockey League, making the company the official airline of the 2023 Tim Hortons NHL Heritage Classic that will be played on October 29 in…