Houston Dynamo, Dash land Verizon sponsorship
Houston Dynamo of Major League Soccer and Houston Dash of the National Women's Soccer League have announced a sponsorship by telco Verizon with fan engagement at the core of the deal
US Soccer moving headquarters to Atlanta, setting up first national training centre
The United States Soccer Federation is moving its headquarters from Chicago, Illinois to Atlanta, Georgia, where the federation will also set up its first-ever national training centre
MLB’s Brewers expands deal with Northwestern Mutual, adds jersey patch
The Milwaukee Brewers of Major League Baseball has announced an expansion of its sponsorship agreement with financial services company Northwestern Mutual in a deal that adds the brand as the team's first…
NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
MLB virtual ballpark to host first regular season game
Major League Baseball has announced its interactive, virtual ballpark will stream its first regular season game on September 20 between the Tampa Bay Rays and Los Angeles Angels
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
WNBA 2023 regular season sets multiple records
The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Learfield cuts $600m of debt, adds $150m in equity investment
College athletics media and technology company Learfield has announced a "comprehensive deleveraging transaction" with its lenders to reduce its outstanding debt by more than $600m (€559m) as the company s…
Major League Pickleball, PPA Tour merge behind $50m investment
The two largest professional pickleball organisations, Major League Pickleball (MLP) and the PPA Tour, have announced a merger backed by an investment of $50m (€46m).
GameOn, LaLiga to launch web3 games
LaLiga North America has announced a deal with GameOn, a fantasy sports platform that monetises web3 games in the United States and Canada