VBTV to continue streaming Big Ten Network action internationally
Volleyball World has extended its international broadcast deal with the Big Ten Network in a multi-year agreement that puts matches on the in-house OTT service, VBTV
WWE, NFL sign licensing deal, unveil belt line
The National Football League and World Wrestling Entertainment have announced a multi-year licensing deal that will launch with a line of WWE legacy title belts featuring official branding for all 32 NFL…
USC athletics signs DirecTV as a sponsor
The University of Southern California (USC) athletics department has announced a multi-year sponsorship deal with DirecTV
Royal Caribbean joins Inter Miami’s main partner roster
Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
Donovan-backed USL Championship side San Diego Loyal to fold
San Diego Loyal of the second division USL Championship is folding following the 2023 USL Championship season with the league and club citing the team's lack of a long-term stadium option as part of the…
PPA Tour signs first pickleball betting deal with FanDuel
The Professional Pickleball Association (PPA) Tour has become the first pickleball league on the sports betting market in a deal with FanDuel Sportsbook in 10 legalised betting states in the United States…
MLS launches new content series with Yo Gotti, Wale
Major League Soccer has announced a new content series, The Jersey Swap, featuring DC United owner and musician Yo Gotti and DC native and musician Wale
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)