Fox Sports draws 1.66 million for Women’s World Cup final
Despite the United States women's national team being out of the 2023 Women's World Cup, Fox Sports drew an average viewership of 1.66 million for the final, peaking at more than 2
NHL’s Vegas Golden Knights signs streaming deal with ViewLift
The National Hockey League's Vegas Golden Knights has agreed a multi-year deal with streaming distributer ViewLift for a streaming service for the team's local broadcasts
US Ski & Snowboard taps Hydro Flask as title sponsor
US Ski & Snowboard, the sports' governing body in the United States, has announced a sponsorship deal with Hydro Flask, making the insulated flask and bottle company the first title sponsor of its snowboard…
Netflix and Nascar to make docuseries focused on playoffs
Netflix and Nascar have announced a new sports documentary series focused on the upcoming Nascar Cup Series Playoffs and championship
Verizon ‘has talked’ to Disney over ESPN streaming partnership
Telecommunications company Verizon has emerged as a potential strategic partner for Disney as it looks to launch an all-in-one streaming service and leave cable television
Former WWE, UFC executive Kimball launches marketing agency
Former World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) senior executive James Kimball has launched Novo Sports Group, a management agency working with athletes, properties…
MSG Sports announces record $887.4m annual revenue, up eight per cent
Madison Square Garden (MSG) Sports, the holding company for the National Basketball Association’s New York Knicks, National Hockey League’s New York Rangers and Madison Square Garden, announced a 28-per-cent dro…
After shock World Cup exit, US women’s soccer begins fragmented rebuild
Women’s soccer is surfing a wave of fresh popularity during the 2023 Fifa Women’s World Cup, but the US’s early exit from the tournament marks the start of a complex rebuild for America's top-tier domestic game as it prepares to run two concurrent division-one leagues from 2024.
Fanatics launches sportsbook app in four US states
Fanatics Betting and Gaming, the online and sports betting vertical of retailer and collectibles company Fanatics, has launched its sportsbook app in four states after six months of beta testing
Anheuser-Busch returns as Commanders sponsor
Anheuser-Busch has returned as a sponsor of the National Football League's Washington Commanders in a multi-year deal that makes the company the official beer sponsor of the team one year after it dropped…