JetBlue renews Florida Panthers sponsorship
JetBlue Airways has renewed its sponsorship of the National Hockey League's Florida Panthers for an undisclosed length of time.
The two parties have been connected for 14 years
Houston Texans signs TicketManager for corporate ticket resales
The National Football League's Houston Texans has appointed TicketManager as its ticket management partner for corporate partners and premium customers
Professional Bowlers Association agrees two-year renewal with Fox Sports
The Professional Bowlers Association (PBA) and Fox Sports have announced a two-year media-rights extension that will see an increased number of PBA broadcasts on Fox's linear channel
NFL’s Commanders signs Verizon as first major sponsor under new ownership
Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month
US Air Force Reserve becomes latest Leagues Cup sponsor
The United States Air Force Reserve has become an official partner of the Leagues Cup, the annual competition featuring every Major League Soccer and Liga MX club
Canadian Hockey League brings sponsorship, media sales in-house
The Canadian Hockey League (CHL) has announced that it is taking corporate sponsorship and media sales in-house after outsourcing sales operations for more than 20 years
MLS’ Sounders announces three new investors
Seattle Sounders of Major League Soccer has announced three partner families joining the club's ownership group
Celsius makes first major sponsorship move with MLS to 2026
Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama