US Virgin Islands becomes New York Jets sponsor in multi-year deal
The US Virgin Islands Department of Tourism has announced a multi-year sponsorship of the National Football League's New York Jets that will begin with the 2023 season
NFL Network, RedZone go D2C on NFL+
The National Football League is making its two cable channels, NFL Network and NFL RedZone, available in a direct-to-consumer offering on NFL+
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
ESPN+ subscriptions dip, Iger ‘encouraged’ by strategic partner talks
ESPN's direct-to-consumer offering, ESPN+, has seen a dip in subscriptions from 25.3 million in the prior quarter ending April 1 to 25.2 million subscribers as of July 1
TGL names Full Swing as technology partner
Technology-infused golf league TGL has selected Full Swing as the competition's official technology partner
NBA App, website to carry Fiba’s digital platform for World Cup
The National Basketball Association and International Basketball Federation (Fiba) have announced that the NBA App and NBA.
Fox remains confident in pay-TV structure, still holding out on DTC
Fox executive chairman and chief executive officer Lachlan Murdoch has emphasised the value of the pay-TV structure that Fox operates under but has not ruled out a direct-to-consumer plan down the road…
ESPN, Penn Entertainment to launch ESPN Bet sportsbook in $2bn deal
ESPN and Penn Entertainment have announced plans to launch ESPN Bet in a $2bn (€1.82bn) deal as competition in the United States sportsbook market intensifies.
NHL signs multi-year deal with Sense Arena virtual reality programme
The National Hockey League has announced a multi-year deal with virtual reality ice hockey training programme Sense Arena to launch an interactive NHL VR platform
Perman hired as Aggregate Sports SVP of global media rights
Aggregate Sports has announced the hiring of veteran sports media executive Michael Perman as senior vice-president of global media rights