Soccer United Marketing, AT&T sign multi-year sponsor extension for MLS, FMF
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
Sportradar expands deal with Caesars Sportsbook
Sportradar has expanded its deal with Caesars Sportsbook, making Sportradar an official supplier of sports betting data from the National Basketball Association, Major League Baseball and National Hockey…
BodyArmor becomes official sports drink of Leagues Cup
BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
NBA’s Silver: No sovereign wealth funds to control teams in ‘foreseeable future’
National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
Religion of Sports, Fox Sports Films sign documentary deal
Fox Sports Films has announced that it is partnering with media company Religion of Sports to co-produce new and original sports documentaries
Ary lands Major League Cricket rights in Pakistan, opening game a sellout
Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament
Serie A eyes North American growth via Roc Nation Sports partnership
Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
Charter shakes up packaging model for RSNs
Charter Communications has introduced a new model that the company says will "significantly benefit customers subscribing to its sports programming" in a major shake-up by a cable operator designed to…
NWSL agrees Therabody sponsorship
The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Inter Miami taps Fracht Group as first main partner of ‘new era’
Major League Soccer's Inter Miami CF has announced a multi-year sponsorship deal with Fracht Group, the Swiss-based international freight forwarder and logistics service provider, which includes the brand…