DirecTV named presenting partner for Soccer Champions Tour
The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Premier Hockey Federation bought by PWHPA backers
North American women's hockey league, the Premier Hockey Federation (PHF), has been purchased by the Mark Walter Group and Billie Jean King Enterprises, who entered into a formal partnership with the Professional…
YES Network launches app-based rewards programme
YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
NWSL makes three senior executive hires
The National Women's Soccer League has announced three additions to its front office, naming Andria Johnson as senior director of people and inclusion, Bobbi-Sue Doyle-Hazard as vice-president of legal…
USA Track & Field adds Prevagen as sponsor
USA Track & Field (USATF), the governing body for American athletics, has announced Prevagen as its official 'brain health supplement'
Netspend becomes Leagues Cup sponsor in multi-year deal
The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Leagues Cup to stream on MLS Season Pass in Mexico
All 77 matches of the Leagues Cup 2023 tournament will be streamed via Major League Soccer's MLS Season Pass on Apple TV in Mexico
Bankruptcy hearing for Diamond Sports, Arizona Diamondbacks adjourned until July 17
Diamond Sports Group's bankruptcy hearing on the regional sports network operator's contract with Major League Baseball's Arizona Diamondbacks has been adjourned until July 17
Oakley adds official eyewear designation for Team USA, LA28
US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
Delta extends Atlanta venue sponsorship, reveals Utah arena details
Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.