TNT Sports sublicenses College Football Playoff games from ESPN
TNT Sports will exclusively televise two first-round College Football Playoff (CFP) games in each of the next five college football seasons, as well as two quarterfinal games beginning in 2026, after agreeing…
PGA Tour extends real-time highlights deal with X
The PGA Tour has extended its 2022 agreement with X, the social media site formerly known as Twitter, for real-time highlights published each day of every official PGA Tour tournament
Fubo agrees multi-year renewal with Diamond Sports RSNs
Diamond Sports Group has announced a multi-year renewal for distribution of its regional sports networks (RSNs) on streaming platform Fubo
AB InBev’s Kona becomes Street League Skateboarding sponsor
Kona Big Wave, the AB InBev beer, has announced a sponsorship with Street League Skateboarding (SLS).
The deal begins May 25 at SLS UFC Apex, the fourth of eight events in the 2024 season
FA Cup remains exclusive to ESPN+ in four-year US rights renewal
A total of 79 FA Cup matches each season will continue to be streamed exclusively on ESPN+ in the US market for four more seasons after the Disney-owned broadcaster reached a renewal agreement with IMG.
Fever-Aces produces most-viewed WNBA game on ABC
Caitlin Clark's rookie season in the Women's National Basketball Association has continued to produce record viewership for the league, with the Indiana Fever's game against the New York Liberty on May…
NFL taps Kwok as head of flag football
The National Football League has named Stephanie Kwok as vice-president and head of flag football
Cricket Canada lands Nissan strategic partnership ahead of T20 World Cup
Cricket Canada has announced a strategic partnership with Nissan Canada ahead of the men's T20 World Cup this summer
Elf Cosmetics becomes Indy 500’s first beauty partner
Elf Cosmetics has become the first beauty brand to serve as a primary sponsor of a driver in the Indy 500 while also becoming an official partner of the historic race and Indianapolis Motor Speedway (IMS)
Spontivly expands into USL Championship with Rowdies deal
No-code platform Spontivly has announced its expansion into the USL Championship with a deal with the Tampa Bay Rowdies