Gaming Society, NBC Sports team up to produce women’s sports content
Betting education platform Gaming Society and NBC Sports' On Her Turf have announced a new content partnership aimed at expanding women's sports editorial coverage and promotion
Sponsor UKG increases NWSL Challenge Cup prize pool to $1m
National Women's Soccer League sponsor UKG, which is the league's Challenge Cup title sponsor, has announced the first-ever $1m (€907,000) prize pool for the in-season cup competition in a goal to drive p…
TYR expands USA Swimming sponsorship through 2024 Olympics
USA Swimming has announced that it has expanded its partnership with TYR to make the apparel brand the exclusive outfitter of the US national and junior teams through the end of the 2024 calendar year
USOPC partners with Next League for digital engagement platform
The United States Olympic & Paralympic Committee (USOPC) has announced that it will work with technology company Next League to build a digital engagement platform (DEP) for Team USA and its national governing…
Lyon denies Kang to buy women’s team, puts OL Reign up for sale
French Ligue 1 club Olympique Lyonnais (OL) has denied reports that Michele Kang, who owns the Washington Spirit of the National Women's Soccer League (NWSL), is set to buy a 52-per-cent stake of Lyon's…
Harris ‘close to’ record $6bn purchase of Washington Commanders
Dan Snyder is nearing a sale of the Washington Commanders National Football League (NFL) franchise to a Josh Harris-led group for a record $6bn (€5.4bn).
NFL’s Browns, FirstEnergy end stadium naming-rights deal
The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp
Big Ten names Petitti as commissioner
The Big Ten Conference has announced that Tony Petitti has become the seventh commissioner of the college athletic conference, beginning his tenure on May 15
Fanatics expands deal with NFL’s Browns, FirstEnergy Stadium
Fanatics has expanded its agreement with the National Football League's Cleveland Browns in a deal that makes the sports merchandise company the official retail partner throughout the Browns' FirstEnergy…
WBD ‘building attack strategy’ for sports as unified ‘Max’ OTT service unveiled
As Warner Bros. Discovery announced the merger of its two streaming platforms, HBO Max and discovery+, into one offering the company will call Max, chief executive officer David Zaslav has said that it is "building an attack strategy" over the next few months for sports streaming in the US market.