Under Armour extends US speedskating, bobsled, skeleton deals
US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour
MLB renews Dairy Queen sponsorship
Major League Baseball has renewed its sponsorship deal with restaurant and ice cream shop chain Dairy Queen in a deal that makes MLB stars Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman part…
Chicago Cubs become first MLB club with CBD sponsor
Major League Baseball's Chicago Cubs have announced a first-ever official cannabidiol (CBD) partner for an MLB club, partnering with Chicago-based wellness and recovery company Mynd Drinks
Sportradar, Big Ten sign two-year OTT streaming extension
Sportradar has agreed a renewal through the 2024-25 college athletics season with the Big Ten Network to run its streaming service, B1G+
RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
NASCAR team owners boycott meeting in row over new funding model
NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model
Whitla named first CMO of Religion of Sports
Production company Religion of Sports, which is co-founded by Gotham Chopra, Tom Brady, and Michael Strahan, has announced former head of brand and creative Grubhub executive Ben Whitla as its first chief…
MLB announces film deal with Imagine Entertainment
Major League Baseball has announced a new multi-year partnership with Brian Grazer and Ron Howard's Imagine Entertainment to create scripted and non-scripted film and television projects
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
American Family Insurance sponsors three more MLS clubs
American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United