Hankook continues deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Yankees ink sponsor deal with New York Life
The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Major League Table Tennis launches in US
Major League Table Tennis (MLTT) has announced details of its inaugural season, beginning with a draft in September 2023 and featuring eight teams in cities throughout the United States competing for more…
United Airlines named US Ski & Snowboard sponsor through 2027
United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
Haslams staying ‘committed’ to renovating Browns’ stadium
Dee and Jimmy Haslam, owners of the National Football League's Cleveland Browns since 2012, have said they are still committed to upgrading the team's home stadium, FirstEnergy Stadium
YES Network to launch direct-to-consumer streaming service
The YES Network has announced it is launching a direct-to-consumer subscription streaming service to provide cord-cutters the ability to watch local broadcasts of the New York Yankees in Major League Baseball,…
PTPA hires CSM for partnership development
The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record