Tom Brady acquires partial ownership of WNBA’s Aces
Seven-time Super Bowl champion Tom Brady has acquired a partial ownership interest in the defending Women's National Basketball Association champion Las Vegas Aces
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
Endeavor operating NWSL global OTT service, IMG lands DAZN and Tigo deals
Endeavor Streaming is working with the National Women's Soccer League to launch a free global streaming service on NWSLSoccer
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
NWSL renews Anheuser-Busch sponsorship
The National Women’s Soccer League has renewed its sponsorship deal with Anheuser-Busch for the 2023 season, making Bud Light the official beer of the NWSL.
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
BNP Paribas Open, Legends enjoy record merchandise sales
In its first year working with premium experiences sports agency Legends, the BNP Paribas Open achieved a record level of retail sales, with revenue up 55 per cent on the 2022 tournament
CBC/Radio-Canada steps up Paralympics coverage
Public broadcaster CBC/Radio-Canada will be the Canadian broadcaster for the Paris 2024 and Milan-Cortina 2026 Paralympic Games
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros