FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Panasonic supplies Sochi 2014 partnership
Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.
Aviva converts Premiership extension
Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.
PGA Championship tees off with Highland Spring
Highland Spring has strengthened its ties with golf by becoming an official supplier to the PGA Championship.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Kent’s historic home to change name under Shepherd Neame deal
Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.