Kathryn Rhodes | Tokyo 2020 fulfilled the new Olympic motto and united the world
Despite the challenges, Tokyo 2020 delivered on the Olympic promise of uniting people around the world through sport, says Kathryn Rhodes associate director, business development, at CSM Asia.
SportAccord summit postponed to 2022
The SportAccord World Sport & Business Summit due to be held in Ekaterinburg, Russia in November this year has been rescheduled for 15-20 May, 2022
England’s Bangladesh cricket tour postponed, freeing players for IPL
An England cricket tour of Bangladesh scheduled for September and October has been postponed, while a South Africa tour of Sri Lanka in September has been confirmed, as boards continue to work their way…
Vietnam’s football league proposes completing season next year
The remainder of the 2021 season of Vietnam's top football division, V.League 1, may take place in 2022, under a proposal by Vietnam Professional Football Company (VPF), the company that manages the league
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
New Zealand Rugby finalises sponsorship deal with Ineos
New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Tokyo 2020 battles cancellation speculation and other challenges on home straight
There has been no let-up in the challenges for the Tokyo 2020 Olympics in the final days before it starts
Bach opens up on Tokyo challenge, promises safe Games
International Olympic Committee president Thomas Bach made revealing comments about the scale of the Tokyo Olympics challenge yesterday, as he spoke to the media and met Japanese prime minister Yoshihide…
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team