SportBusiness staff, Asia

Multiple Sports
Sponsorship & Marketing

Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
Multiple Sports
Technology

The metaverse has been one of the most hyped technology concepts of the past year, potentially offering dramatic new opportunities in the sports and entertainment industries
Athletics
Events

Southeast Asia holds great, untapped potential for athletics. Track-and-field disciplines are relatively undeveloped in the region, which has a large, youthful population, and fast-developing economies
Football
Events

Football Australia is weighing up a bid to host next year's AFC Asian Cup
Multiple Sports
Education

Sports industry careers and educational content series Sports Matters Academy delves into the world of sports law this Thursday, June 23. A live-streamed online session at 4.30pm Singapore time (9
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Kho Kho
Finance & Law

Indian conglomerates and sports investors Adani Group and GMR Group have acquired franchise teams in the new Ultimate Kho Kho league, which is set to begin later this year
Motorcycling
Events

Malaysian company ALS Motorsports is seeking support from government and the local motorsports community to bring MXGP, the FIM Motocross World Championship, to the country next year
Football
Media

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Cricket
Governance

International Cricket Council chair Greg Barclay said he expects fewer bilateral Test cricket tours in future due to an increasing amount of shorter-form cricket