FansMall to distribute Inter Milan trading cards in China
Chinese collectible trading cards company FansMall has agreed a multi-year deal with Italian Serie A club Inter Milan
BCCI, Ganguly quell speculation that president is stepping down
Board of Control for Cricket in India secretary Jay Shah denied that Sourav Ganguly had resigned as president of the organisation, after a cryptic social media post by the latter official prompted speculation…
IOC officials inspect proposed 2030 Winter Olympics venues in Sapporo
International Olympic Committee officials yesterday began inspecting mooted competition venues in Sapporo for the Winter Olympics in 2030
Private equity funds ‘urged to look at Sky New Zealand’
Bankers working on behalf of Sky New Zealand have encouraged private equity companies to consider buying the pay-television broadcaster, according to the Australian Financial Review
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
ADG and MEI announce partnership around sports industry events
Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry…
Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
Malaysia and Singapore to host successive Southeast Asian Games
The Southeast Asian Games Federation has awarded hosting rights for its biennial multisport Games to Malaysia in 2027 and to Singapore in 2029