FEI adds Cavalor to sponsorship stable
The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
AC Milan carries on with Piquadro
Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro
DAZN launches global virtual production facility
OTT sports streaming service DAZN has unveiled a new virtual production facility that it claims will allow it to localise its content and distribute it across multiple regions much more quickly
IWF World Championships head to China in 2022
The International Weightlifting Federation has awarded its 2022 World Championships to the Chinese city of Chongqing
Channel 4 extends F1 rights deal with Sky
Channel 4 will continue to be the free-to-air home of Formula One in the UK after agreeing a multi-year extension to its deal with the motor-racing championship’s rights-holder, pay-television broadcaster S…
Fiat celebrates landmark with Racing Club shirt sponsorship
Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor
Plus Ultra Seguros extends Liga Asobal backing
Spanish insurance group Plus Ultra Seguros has extended its sponsorship of Liga Asobal, the top division of domestic club handball, into a fifth season
ABC ‘edges closer’ to A-League rights deal
Australian public-service broadcaster the Australian Broadcasting Corporation is closing in on a rights deal for top-tier domestic club football competition the A-League, according to multiple reports
Goodball.com deal ends Real Sociedad’s shirt sponsor search
Spanish LaLiga football club Real Sociedad has ended its search for a new main sponsor after agreeing a deal with Asian sports media platform Goodball.com
OVG forms International Venue Alliance, commences Silverstone naming rights search
US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has…