NIKE WITHDRAWS ANOTHER ?OFFENSIVE? AD
Nike has withdrawn another television advertisement and apologised for material intended to be humorous. This time the ad was considered offensive to the disabled.
?SUBWAY SERIES? FAILS TO BUCK RATINGS DECLINE
New Yorkers tuned in to the ?Subway Series? in their millions - generating 25 percent higher ratings in the nation's biggest market than last year- but the Yankees 4-1 defeat of the Mets has not pulled in viewers from other large cities.
SPORTAL AND ONDIGITAL SIGN DISTRIBUTION AGREEMENT
Sportal, the UK-based multi-lingual sports content portal, has become the primary sports provider for ONnet, the television internet service of the digital terrestrial TV platform, Ondigital.
MCDONALD?S TO QUIT AFL
The Australian Football League (AFL) is creating a new sponsorship structure, which could result in the exit of McDonald?s as a sponsorship partner.
AFTER THE WORLD CUP, NOW GERMANY SETS SIGHTS ON OLYMPICS
Germany is considering bidding for the Olympic Games and will unveil details of its plans next week, the German Olympic Committee (NOK) has said.
HOUSTON ENERGY BOOST AS NAMING RIGHTS DEAL SOLD
Houston?s new football stadium has sold its naming rights in a 32-year deal.
SOCCER FRANCHISE TO PLAY AT BOBBY DODD STADIUM
The Women's United Soccer Association (WUSA) Atlanta franchise, operated by Cox Enterprises, is to play its inaugural season at Georgia Tech's Bobby Dodd Stadium.
DISNEY BOOKS SATELLITE SPACE FOR ESPN?S DIGITAL LAUNCH
Disney has prepared for the launch of its digital platform of ESPN channels early next year by booking expanded space on PanAmSat satellites for the next 15 years.
NFL TO AWARD SUPERBOWLS NEXT WEEK
The National Football League will award the 2004 through 2006 Super Bowls at league meetings next week in Atlanta.
SPORTS SITE DEVELOPER LANDS DEAL WITH CHICAGO BEARS
Ignite Sports Media, the Chicago-based company, which develops and maintains web sites for professional sports teams, has signed a two year contract with the Chicago Bears.