SportBusiness Staff
Business

British Sky Broadcasting, 40% owned by News Corporation, has agreed to pay $1.5 billion for a 24% stake in KirchPayTV, the German pay-TV operator.

English county cricket is facing financial ruin, Jim Cumbes, the boss of English cricket team Lancashire, has claimed.
Stadia

Sohu.com, the Chinese internet portal, is to provide Olympic Games information to over 50 million mobile phone users in China, due to an alliance with China Mobile Communications Corporation (CMCC).
Business

Pope John Paul has told Europe's soccer authorities to protect sporting ideals and make sure that the game was not just about cash.
Business

Olympic chief Juan Antonio Samaranch, under fire for most of 1999 over a corruption scandal, has admitted he might have quit earlier this year if just a quarter of the International Olympic Committee (IOC) had turned against him.
Business

Video game giant Electronic Arts has signed a three-year deal with Talladega Superspeedway, naming the famous NASCAR Winston Sup Series autumn race the EA SPORTS 500.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Business

The Ladies European Tour has named a new sponsor for the #100,000 Chart Hills Classic at Chart Hills Golf Club in Kent, England
Media

The Extreme Group and UPCtv is to make joint venture the Extreme Sports Channel available in Romania and Bulgaria adding a total of potential 120,000 subscribers to its reach.
Business

EMC Corporation, a global provider of enterprise storage systems, software and services, has signed with the International Federation of PGA Tours to become the title sponsor of golf's World Cup and an umbrella sponsor of the World Golf Championships.
Business

Coca-Cola has signed Brazil?s legendary soccer superstar Pele in a two-year, $100million (?112.9)?plus advertising deal.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here