NFL AND YAHOO! SIGN LIVE AUDIO AGREEMENT
The National Football League and Yahoo! have signed a multi-faceted content and distribution agreement that includes live audio play-by-play webcasts of virtually all of this season's regular season NFL games.
ARA STOCK CAR GROUP CHASE NASCAR SPONSORS
The newly-formed American Racing Association (ARA), has signed up between 40 and 50 small companies in its first six month of operations and is now targeting Nascar sponsors who are being priced out of the market.
SILVERSTONE’S FUTURE HANGING IN THE BALANCE
Silverstone's future as the venue for the British Grand Prix is hanging in the balance.
NFL CHIEF SEEKS NEW MEDIA PARTNERS
National Football League Commissioner Paul Tagliabue has visited a number of Silicon Valley hi-tech companies with the aim of exploring partnerships such as the one announced earlier this week with eBay.
EU COURT RULES THURSDAY ON TOBACCO ADVERTISING BAN
The European Union's highest court will rule on Thursday whether to strike down the bloc's legislation to bring in a ban on tobacco advertising.
PHILIPS WINS AUFSCHALKE MULTI-MEDIA DEAL
Philips Consumer Electronics has become the official partner of the AufSchalke arena in Gelsenkirchen, giving the Dutch electronics giant ?preferred supplier? status and sponsorship, but not naming rights, of the arena.
FCB SAN FRANCISCO TO HANDLE MLB AD CAMPAIGNS
Major League Baseball has named FCB San Francisco as the agency to handle all integrated advertising communications activities for the upcoming 2001 baseball season.
ORAD WINS EMMY FOR VIRTUAL TOOLS
Virtual technology company Orad Hi-Tec Systems has been recognised with an Emmy Award by the Academy of Television Arts & Sciences.
KNIGHT QUITS POLITICS AFTER SYDNEY GAMES
One of the top men behind the organisation of the Sydney Olympics has said he is to quit politics.
IOC WEB BAN BLASTED AS `SHORTSIGHTED?
The IOC?s decision to ban any Olympic Games broadcast on the internet has been blasted by some of the world?s biggest online news services.