SportBusiness Staff

Eurosport has achieved its biggest ever audience figures, twice in only eight days, thanks to its coverage of the Sydney Olympic Games.

Australian Olympic broadcaster Seven Network has dramatically reduced advertising levels by an average of 25% following viewer complaints and defections to the network?s pay-TV service.

The European Competition Commissioner Mario Monti has met with the heads of Real Madrid, AC Milan, Ajax Amsterdam, Bayern Munich and Manchester United in Brussels to discuss the proposed changes to the transfer system.

Experts from NASCAR, Le Mans and Formula One will be in attendance for the first in a series of seminars on motorsports technology to be held in the US.

ESPN has teamed up with Sega?s 128-bit game console, Dreamcast, to release a new track and field video game.

Cable giant Viacom wants to sell off its racing-themed Nascar Thunder retail chain -and if a buyer isn?t found Viacom will close the 12 retail outlets.

A carnival atmosphere has swept Sydney in the past two weeks, but some investors are worried about the hangover at the end of it. Find out the full story in the `FEATURES? section of Sportbusiness.com.

NBC finally had something to celebrate with its Olympic coverage, when it scored its highest-rated night of competition on Sunday.

Fox Sports has struck a $2.5 billion, six-year deal with Major League Baseball that extends its contract to air regular-season games on the Fox network and its cable channels through 2006 and grants it rights to all playoff and World Series games starting next season.

The Professional Bowlers Association (PBA), recently snapped up by a trio of high-tech moguls, announced on Tuesday that it has tapped two former top Nike marketing executives to run the 42-year old league.