DRIVING THE ROAD TO NASCAR RICHES
NASCAR is big business. As one of the most rapidly growing US sports, it has become a major money-making machine. Patricia Baker, president of US-based Corporate Motorsports, explains how careful planning can reap dividends. For the full story see the `FEATURES? section of Sportbusiness.com.
NASCAR ANNOUNCES NEW SEASON DETAILS ? BRICKYARD 400 SHIFTS TO SUNDAY
One of NASCAR?s biggest racing meets is to be run on a Sunday next year to bring it into line with the rest of the series? schedules.
WWF SHOW SETS TNN RATINGS RECORD
The ?WWF Raw Is War? live telecast has made a successful move to The National Network (TNN), with TNN achieving a 5.5 rating on the shows network debut.
SNOOKER TOURNAMENT BLOW AFTER SPONSOR PULLS OUT
Irish cigarette maker Gallaher Ltd has said it is withdrawing its sponsorship of the Benson and Hedges Irish Masters snooker tournament following recent government moves to ban tobacco advertising.
KAMERA SIGNS ICE HOCKEY BROADBAND DEAL
Internet TV company Kamera Interactive has signed an agreement with Chello for broadband broadcasts of Swedish Premier League Ice Hockey during the 2000/2001 season.
AMERICA WEST SIGNS MARKETING PARTNERSHIP WITH THE COLUMBUS BLUE JACKETS
America West has a signed a three-year marketing agreement with Columbus, Ohio's new National Hockey League franchise, the Columbus Blue Jackets.
US BROADCASTERS FINALISE NASCAR LINE-UP
NASCAR?s new television partners Fox Sports, FX, NBC Sports and TBS Superstation have announced their coverage plans for the 2001 NASCAR Winston Cup Series.
TRACK AND FIELD CHIEF REJECTS WHITE HOUSE CALL
US athletics head Craig Masback has rejected a call by White House drugs chief General Barry McCaffrey to release immediately the names of all American athletes who have tested positive for drugs.
BOLTON WANDERERS SET UP SMART-CARD SCHEME
English first division soccer club Bolton Wanderers has signed up UK-based company TeamCard to create a multifunctional smart-card system for season ticket holders.
IBM SET TO TAKE GOLD ? THEN RETIRE FROM GAMES
Four years after the "Glitch Games" of Atlanta, IBM looks set to end 40 years of Olympic involvement on a high note.