RUGBY CLUB PUTS ADS SCHEME INTO THE HANDS OF FANS
London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.
EXTREME SIGNS NEW DISTRIBUTION DEAL
The Extreme Group and UPCtv have signed a distribution agreement with CanalDigitaal for the Extreme Sports Channel.
ESPN CELEBRATES AS WEB HITS ROCKET
ESPN Internet Group (EIG) generated record traffic in August.
SPEEDWAY SERIES SPEEDS DOWN UNDER
The FIM Speedway Grand Prix Series will move out of Europe for the first time next year after a deal was signed to take the event to Australia.
EUROPEAN UNION F1 INVESTIGATION TO DRAG ON
Alleged infringements of European Union competition rules by Formula One?s commercial body could still take months to resolve according to an EU source.
GAMES SITE SMASHES 7.2 BILLION MARK
The official Olympic Games internet site has already attracted 7.2 billion hits, surpassing the original estimate of 6.5 billion with six days of competition still remaining.
NHL VIOLENCE ON THE ICE TRIAL BEGINS
The violent darkside of Canada's national passion of hockey went on trial as testimony began on Monday in a rare criminal case over an on-ice attack in a National Hockey League game.
BSKYB SECURES TENNIS TV DEAL
BSkyB has added to its line-up of tennis by securing the rights to this year?s Davis Cup final.
TEXANS STRIKE $70M RADIO DEAL
The NFL?s newest franchise- the Houston Texans -have signed a 10-year radio broadcast deal with Infinity Broadcasting.
SATYAM INFOWAY TO BUY SPORTS PORTAL
Indian internet firm Satyam Infoway has struck a deal to acquire sports portal Kheladi.com for $1.3 million, to be paid mainly through an issue of shares.