‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
Masters comeback creates another image of Tiger Woods
Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
Betting sponsorship puts American sport in the mass addiction business again
In sports marketing, we talk a lot about passion. Specifically, the passion of fans and how important it is to understand, enable and leverage this passion
‘The Match’ shows the same spirit of format innovation that saved the Ryder Cup
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Faking It: Neymar, Gillette and the Sponsored Apology
It’s the last Sunday of July, 2018.
Handle with flair: VAR and sponsorship
Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
1966 and all that | The commercialisation of England’s 1966 World Cup win
Football isn’t coming home. Not this time anyway.
Coke Premier League deal sounds like the Real Thing
Only time will tell if the unconfirmed reports of a sponsorship deal between Coca-Cola and the Premier League are premature.