Esports media: How it’s broadcast to fans, and how traditional TV is getting involved
The Big Debate | Should Fifa stick with the same number of teams for the World Cup?
Has Chinese investment in sport entered a more cautious phase?
On the edge | MMA’s bid to be an Olympic sport
Survey | How tennis fans view the sport and its sponsors
Data collected by SMG Insight illustrates the way the ages and genders of tennis fans differ from region to region and how sponsors benefit from their association with the sport. Kevin Roberts reports.
Sponsorship activation | 10 challenges and opportunities facing brands
New technology, more sophisticated objective-setting and the rapidly-changing ways we consume media are all having an impact on how brands get cut through and a tangible return on their rights-holder investments. Matt Cutler identifies 10 trends in the new world of sponsorship activation.
Ask the experts | How can tennis connect with younger fans?
How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.
What is driving the growth in NFL team valuations?
Team values are continuing to soar in the NFL. Barry Wilner asks what is behind the continuing success of the North American League and whether it will continue
European football | Can Čeferin embrace clubs and leagues?
New Uefa president Aleksander Čeferin is walking a tightrope between the demands of Europe’s football leagues and the continent’s elite clubs over the revamp of European club competitions. Frank Dunne talks to football insiders about how it will all play out.
Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.