Pedal power | Cyling makes a play for China
The bicycle is making a comeback in China and opportunities for sports properties are emerging as the government tries to promote cycling and take polluting cars off the roads. Mark Dreyer reports.
A league of its own | The world’s oldest football property gets a rebrand
The formation of the Premier League in 1992 caused an identity crisis at the world’s oldest football league. However, as Kevin Roberts found out, rebranding as the English Football League and a new visual ID are intended to focus and reinvigorate the business.
Country focus | Sports marketing in Brazil
Brazil is in the midst of its worst recession in a generation. At the beginning of the year industry professionals predicted that its economy would shrink 2.95 per cent in 2016.
Country focus | The event hosting landscape in Brazil
The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.
Euros ready to innovate | Broadcast technology at Euro 2016
When the convoys of broadcast trucks roll into the host cities for Euro 2016, their low rumble will represent the sound of inevitability: technological progress. Jonathan Powell reports.
Growing pains | The Asian Champions League and its fight for relevance
The Asian Champions League has been transformed in recent years, but there is still a long way to go if the tournament is to fulfil its potential for Asian football’s stakeholders. John Duerden reports.
Alright on the night | Will Rio deliver a successful Olympics?
Rio’s preparations for the 2016 Olympics have attracted plenty of negative headlines. However, has the sports industry seen it all before? Kevin Roberts reports.
Stick or Twist : Keeping a sports venue open during construction work
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.
Going Viral
The emergence of the Zika virus in Brazil has provided organisers of the Rio 2016 Olympics with a major headache. Dominic Bliss explored how event hosts tackle the outbreak of disruptive diseases.
Sponsorship Works 2016 | Sponsorship Case Study | Electric Ireland and the GAA All-Ireland Minor Championships
Irish energy supplier Electric Ireland aims to differentiate the brand in a crowded Gaelic Athletic Association (GAA) sponsorship field by making a difference to the lives of the players and followers of GAA sports.