Sponsorship Works 2016 | Sponsorship Case Study | Indeed and the International Champions Cup
The International Champions Cup (ICC) is a pre-season football club competition featuring some of the world's biggest clubs and hosted in growing football markets of economic importance.
Special Treatment?
Ahead of the Rio Olympics, Alex Miller looks at suggestions that major brands are scaling back their hospitality plans for the Games following poor experiences at the Fifa World Cup and Confederations Cup in the country.
Taking the plunge
Cuba is back on the radar for all the right reasons after decades-long tensions with the US eased. Barry Wilner looks at the implications for the sports industry in the country.
Out of Africa
Owen Evans spoke to Hicham El-Amrani, general secretary of the Confederation of African Football about building bridges with his home country and his billion dollar vision for African football.
Social Media and Sport in China | 1.1 China’s unique social networking landscape
Social networking has evolved differently in the middle kingdom than in Western societies. Forget the classic Western sites such as Facebook, Twitter or YouTube. These established networks have not been able to successfully expand in China due to strict state censorship. Being protected by this powerful barrier and without the influence of Western firms, localised networks have developed for the Chinese market.
Social Media and Sport in China | 4.1 Novak Djokovic – Attention to detail
Tennis has seen a surge in popularity in China in recent years, especially after Li Na’s second Grand Slam victory at the Australian Open 2014. Thrilling matches between top players in tournaments in Beijing and Shanghai have also expanded the fan base. Novak Djokovic has been successful on the court – this year winning the Shanghai Rolex Masters and the China Open – and a fan favourite during these tournaments.
Social Media and Sport in China | 4.6 Tottenham Hotspur: Driving engagement during CNY
English Premier League club Tottenham Hotspur has an estimated fan base of around 45m in China, according to the club, with five Official Supporters Clubs in the country. It has over 2m followers on Weibo and has its own WeChat page and Youku channel.
Brand Connection
Kevin Roberts investigates why and how brands are attracted to French sports properties.
The Chinese Way
Owen Evans asked Ma Guoli, chairman of Infront China, why the one-size-fits-all broadcaster policy in the country’s media market is under threat from the digital revolution and a trio of entrepreneurial upstarts.
Digital Upstarts
SportBusiness International looks at the rise of digital media company LeTV, and how it is disrupting the Chinese media market.