Yao Williams | The future of athlete endorsements
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
Yao Williams | Athletes make their voices heard in turbulent year
With the NBA season set to resume this month, Yao Williams, head of international business at Athletes First Partners, argues that NBA stars – and other athletes – have never had a greater opportunity to build meaningful relationships with brands.