Activations

Through late 2018 and early 2019, Manchester United’s global betting partner brought in several players to attempt two football skills world records.

May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s bigge…

Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors u…

Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.

Paddy Power leveraged its 2019-20 Huddersfield Town FC shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts”.

NBA sponsor Budweiser partnered with the National Basketball Players Association on an initiative commemorating the retirement of 13-time NBA All-Star Dwyane Wade

With a national audience of 13 million, the Australian Open is the biggest television sports broadcast of the year in Australia

Since 2013, Apollo Tyres has made a concerted push to use big-ticket football sponsorship to aid in building a globally recognisable brand

At the start of the 2018-19 NFL season, the Cleveland Browns had gone 635 days without a win and yet the team remained determined and the fans remained loyal and optimistic

AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand…

National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.

Chinese mobile phone brand Oppo holds a global partnership deal with the ICC from 2016 to 2019, covering all its key properties, including the ICC Cricket World Cup 2019

#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer…

Luna Bar – a Clif Bar brand – has been a long-term supporter of equality for women and advocate of equal pay for equal work. In

Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise

Illinois’ Elk Grove Village, the largest industrial park in the US, used its title sponsorship of the Bahamas Bowl college football game to bring in new business.