Universities

Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’. T

Targeting young football fans, Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match in the same stadium as the 2019-20 fin…

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals. B

Visa’s multi-channel, eight-week, four-phase ‘One Moment’ 2019 Fifa Women’s World Cup UK campaign was built around market-relevant Team Visa player ambassador stories and was brought to life through broadca…

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.

In 2018, tyre brand Continental signed a three-year deal with RCS Sport to sponsor the annual Giro d’Italia.

The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing roy…

Part of Australian Open major partner Kia’s multi-faceted ‘Feel the Open’ activation in 2020 was an influencer-led, premium Drive Day experience promoting the new Seltos model to young adults. T

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Australia

Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals. F1

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.

Busch celebrated its 40-year presence at the Daytona 500 in February 2019 by turning Stewart-Haas Racing’s 2018 No. 4 car into 40 limited-edition cans.

Australia's four biggest rights-holders – the Australian Football League, National Rugby League, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in

DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out on epic campaign of activations through 2018 and 2019, spanning the trophy tour, grassroots global amateur games, fundraising, gaming,…

DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out an epic campaign of activations through 2018 and 2019, spanning the trophy tour, grassroots global amateur games, fundraising, gaming,…

Launched to drive awareness of Canadian coffee chain Tim Horton’s enhanced partnership with Hockey Canada – and generally celebrate the 2019-20 hockey season – the campaign linked the brand to Canadian legen…

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia