Universities

In 2018, T-Mobile US’s Metro by T-Mobile brand activated its UFC rights through a live 90-minute brand-owned social broadcast which set out to fill the pre-fight content void.

March 2020 saw Standard Chartered celebrate a decade of Liverpool FC sponsorship with a blockbuster film called ‘A Liverpool Story’, which emphasised the values of determination and long-term commitment.

In October 2019 Budweiser leveraged its NWSL sponsorship through a Megan Rapinoe- fronted campaign that aimed to solicit new sponsors for the US women’s professional league.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.

The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers

Bookmaker M88 activated its 2018-19 Bournemouth shirt sponsorship with initiatives spanning fan promotions, live events and a comic video series aimed at fans and customers in Asia

Through late 2018 and early 2019, Manchester United’s global betting partner brought in several players to attempt two football skills world records.

In the latest interactive monthly data report, SportBusiness Media analyses the basketball media-rights landscape.

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

This month’s Data Snapshot examines the 2019-20 season for Six Nations rugby, estimating that brands are spending €129.3m ($142.5m)

Central and venue naming rights deals in Major League Baseball.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Spain

SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball

May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s bigge…

The top central and team title deals across Formula One, Formula E and MotoGP.

[tableau width=1200px height=427px view=Golf2019sponsorship/Topdeals] The Masters