Universities
Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Make Believe Happen – Microsoft & the NFL
Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors u…
Saynts Festival – Under Armour & Southampton FC
Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.
Unsponsor #SaveOurShirts – Paddy Power & Huddersfield Town
Paddy Power leveraged its 2019-20 Huddersfield Town FC shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts”.
This Bud’s for 3 (Dwyane Wade’s Last Swap) – Budweiser & the NBPA
NBA sponsor Budweiser partnered with the National Basketball Players Association on an initiative commemorating the retirement of 13-time NBA All-Star Dwyane Wade
Australian Open Ambush – Uber Eats & Tennis Australia
With a national audience of 13 million, the Australian Open is the biggest television sports broadcast of the year in Australia
Go the Distance – Apollo Tyres, Manchester United & more
Since 2013, Apollo Tyres has made a concerted push to use big-ticket football sponsorship to aid in building a globally recognisable brand
NFL Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the National Football League
Victory Fridge – Bud Light & the Cleveland Browns
At the start of the 2018-19 NFL season, the Cleveland Browns had gone 635 days without a win and yet the team remained determined and the fans remained loyal and optimistic
Effort is Effort – AIG & New Zealand Rugby
AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand…
AFL Women’s naming rights – National Australia Bank & the Australian Football League
National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.
Be a Shot Maker – Oppo & the International Cricket Council
Chinese mobile phone brand Oppo holds a global partnership deal with the ICC from 2016 to 2019, covering all its key properties, including the ICC Cricket World Cup 2019
#EatLikeAPro – Beko & FC Barcelona
#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer…
Someday is Now – Luna Bar & the United States Women’s National Team Players Association
Luna Bar – a Clif Bar brand – has been a long-term supporter of equality for women and advocate of equal pay for equal work. In
Angry Birds Evolution – Rovio & Everton
Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise
‘Makers Wanted’ title sponsorship – Elk Grove Village & the Bahamas Bowl
Illinois’ Elk Grove Village, the largest industrial park in the US, used its title sponsorship of the Bahamas Bowl college football game to bring in new business.
Italy market report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy
US College Sport Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of US College sports