Sponsorship Data Reports

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020. T

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020, SportBusiness Sponsorship has found.

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals. B

The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing roy…

Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals. F1

Australia's four biggest rights-holders – the Australian Football League, National Rugby League, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in

This month’s Data Snapshot examines the 2019-20 season for Six Nations rugby, estimating that brands are spending €129.3m ($142.5m)

Central and venue naming rights deals in Major League Baseball.

SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals

The top central and team title deals across Formula One, Formula E and MotoGP.

[tableau width=1200px height=427px view=Golf2019sponsorship/Topdeals] The Masters

In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.

Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.