Features

Multi-sport

Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.

Wearable technology is becoming increasingly popular for casual athletes as well as the professionals, but how will it develop in the coming years? SportBusiness International reports.

Football
Events

When the convoys of broadcast trucks roll into the host cities for Euro 2016, their low rumble will represent the sound of inevitability: technological progress. Jonathan Powell reports.

Multi-sport
Sponsorship & Marketing

International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.

Football

In the midst of contract negotiations for the Old Trafford hot seat it emerged that Chelsea FC owned some of Jose Mourinho's image rights. Tom Collins, IP associate at Stevens & Bolton LLP, explains the implications of the case

Cricket
Media

Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).
Business

As Dubai’s renowned tennis championships go from strength to strength, the emirate is swiftly building a reputation as a centre for many other racquet sports, with star-studded international events linking with grassroots programmes to get the local community playing

ARTICLE PRODUCED IN ASSOCIATION WITH FALCON AND ASSOCIATES.

Tennis
Events

The total prize money awarded by tennis’ four Grand Slam tournaments has increased 50 per cent in the five-year period to 2016, from about $100m in 2012 to more than $150m.
Sponsorship & Marketing

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus
Media

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus
Events

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus
Business

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

Football

The Asian Champions League has been transformed in recent years, but there is still a long way to go if the tournament is to fulfil its potential for Asian football’s stakeholders. John Duerden reports.
Sponsorship & Marketing

The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.
Sponsorship & Marketing

The 2014 Sporting Nation in the Making report from agency ESP properties and publisher SportzPowerGrowth analyses the growth and potential of sports sponsorship in India in 2013.
Business

Wada president Sir Craig Reedie is calling on sports sponsors and broadcasters to fund the fight against doping. Four industry stakeholders tell say what they think of the proposal
Sponsorship & Marketing

The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.
Sponsorship & Marketing

Mark Dreyer looks at how Chinese companies are adapting their approach to the global sports sponsorship sector.