Features
Kevin Roberts Comment: IAAF needs more than just words to get out of current crisis
When Lord Sebastian Coe took the helm of the International Association of Athletics Federations he knew he wasn’t signing up for a tranquil voyage.
Brand Building
Kevin Roberts asks Eurosport CEO Peter Hutton whether the company’s expensive facelift will help to grab the attention of new fans this year
The Leader: Robert Elstone
Robert Elstone, CEO, Everton FC, writes exclusively for SportBusiness International on managing international expansion while looking after local fans
Sports Innovator of the Year 2015
Who do you think made the most original and ground-breaking decisions in the sports business in 2015? Discover the 20 figures our expert panel selected here.
Calcio’s Revolution: The Fall and Rise of Italian Football
Italian football’s golden era of the 1980s and early 1990s is a distant memory, but after falling from the summit, there are now signs that it is on its way back up.
Super Bowl event focus | 2. Brand bonanza
In the second of a series of articles on the business of the Super Bowl, a look at how brands cash in on the game's massive appeal.
Super Bowl event focus | 1. The Super Show
In the first of a series of articles on the Super Bowl, we examine the business of televising one of the world's most-watched sports event.
Super Bowl event focus | 3. Bay of bigwigs
In the third of a series of articles on the business of the Super Bowl, a focus on the match host, San Francisco.
Vorsprung durch football
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.
The Leader: Gary Ream
International Skateboarding Federation president, Gary Ream, exclusively writes for SportBusiness International about his sport’s Olympic hopes.
Breeding Success
Ryan Herman reveals one of the most interesting races in horse racing next year will be taking place in the auction house, not the race track.
Ready Chevy Go
After a controversial start Chevrolet now believes its multimillion dollar partnership with Manchester United is on the right track. Elisha Chauhan reports.
Banking on NASCAR
Long-term Nascar sponsors explain why the American stock car racing series still fuels return on investment.
Player’s Perspective
Professional sports players have taken content into their own hands with the creation of media distributer ACE Media. Brian Heyman reports.
Fighting Talk
As pay-television channel BoxNation prepares to expand globally, its competitor Fight Sports Network throws punches at its lack of resources. Elisha Chauhan reports
Out of Africa
Owen Evans spoke to Hicham El-Amrani, general secretary of the Confederation of African Football about building bridges with his home country and his billion dollar vision for African football.
Flicking the Switch
Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.
Waving not drowning
Despite heavy investment into state-of-the-art wave gardens, surfing’s dreams of getting into The Greatest Show on Earth will depend on Mother Nature. Christian Radnedge reports.