Features

Ice Skating
Sponsorship & Marketing

Rachael Church, speaks to experts within the Netherlands’ sports marketing industry to find what helps the small nation act big.

Whether it is hosting cycling’s Grand Depart in the streets of Utrecht or the world’s best beach volleyball players on a floating court in The Hague, The Netherlands is marketing itself as one of the most nimble and creative sports industries on the European continent. Rachael Church, major events consultant at SportBusiness Intelligence, takes a closer look at the major events industry in the compact nation and finds out more about Brand Holland.
Events

Sport climbing is having another to attempt to reach the Olympic Summit. The International Federation of Sport Climbing tell us why.
Events

Anthony Goh, executive vice president, International Wushu Federation, believes his sport’s cross-cultural appeal will help it win a place at the Tokyo 2020 Olympic Games.
Business

Former Eurosport managing director and Infostrada CEO Danny Menken reveals why he became group managing director of Eleven Sports Network – the up-and-coming sports broadcaster launched by MP & Silva cofounder Andrea Radrizzani.

Action Sports
Events

Roller sports lay claim to the IOC’s sought-after youth appeal trump card, but can disciplines like skateboarding and inline skating really be converted into serious Olympic sports?

Squash
Events

Having only just been through an Olympic bid campaign, you could forgive squash if they decided to sit out this race. World Squash Federation president N Ramachandran tells us why they are coming back for more.
Events

With four other strong bids already on the table, Elisha Chauhan asks whether Budapest’s campaign is strong enough to host the 2024 Olympics.

Baseball
Events

Major league glamour and gender-equality appeal is a compelling argument for the Olympic Movement. World Baseball Softball Confederation is hoping it will be enough to convince Tokyo of its worth.

Rugby Union
Stadia

Some sports properties will travel miles away from home in order to benefit from non-sports revenues, as recently seen with Wasps, the Aviva Premiership Rugby Union club, which last year made the move to the Ricoh Arena in Coventry, England, 90 miles from its previous base.

Gaelic Sports
Stadia

Many stadiums can lay claim to have a special place in the heart of a community, but few are as inextricably linked with the history, culture and identity of an entire nation as Dublin’s Croke Park.

Horse Racing
Stadia

Few sports have such a pressing need to maximise the non-event day use of assets as British racing, and few have been as active.

Multi-sport
Business

Has the Olympic Movement sold its own public short by signing up with Eurosport?
Stadia

Whether it be weddings on the hallowed turf of the Melbourne Cricket Ground, or afternoon tea in Lord’s Long Room, venue operators are looking for ever more creative ways to turn their sporting structures into fully operational commercial venues, open for business 365 days a year. Kevin Roberts provides a definitive guide to turning your white elephant into a home-for-all-occasions, as he finds out the most effective methods and common pitfalls of making your sports stadia about more than just sport.

Multi-sport
Sponsorship & Marketing

Future Olympic stars could find themselves promoting a lot more than their natural talents, as the Olympic Movement considers loosening its commercial grip on athlete endorsement. 

Martial Arts

Rio and PyeongChang have recently shown that repeat bidding is one of the most successful ways of gaining Olympic favour, Can karate use the same tactic as their passport to Tokyo?

Surfing

International Surfing Association president Fernando Aguerre tells us why his sport can make the transition from lifestyle pursuit to a surprise package at the Tokyo 2020 Games.

Tennis
Media

Owen Evans spoke to Stacey Allaster, CEO of the WTA, about her $525m blueprint for how fans will watch women’s tennis over the next five years.