Features

English Premier League clubs have voted to remove the League's title sponsor category once Barclays existing deal expires at the end of the 2016/17 season.

Is the rebranding of sports federations a waste of time and money?

The skills needed to win friends and influence people on Twitter are changing as fast as the technology that promotes them. Owen Evans spoke to social media experts working at six mainstream sports media outlets to identify how they have achieved strong followings, interaction and engagement.

Airbnb is rapidly growing profile by partnering with leading sports events. Rob Ridley looks at how Rio 2016 created a new category for the accommodation provider to prevent visiting fans from being left on the street.

Kevin Roberts looked at the NBA (National Basketball Association)’s new and innovative sock partnership, and whether it brings the league one step closer to jersey sponsorship.

Vlad Marinescu, Director General of SportAccord, on why he is supporting his former President Marius Vizer after that speech, and the future for his organisation’s multi-sport events

Ohio University made it a hat-trick of wins after its Master of Sports Administration programme was named the best postgraduate sports course in the world for 2015. Owen Evans looks at why a world outside the classroom has made it happen.

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.

Mike Whan, the former P&G executive who recently renewed his contract to lead the LPGA (Ladies Professional Golf Association) as Commissioner for another six years, reveals his career path and why he was initially reluctant to join the organisation.

With Cybathlon already attracting global interest ahead of its October 2016 debut, could the event pose a threat to the Paralympic Games? Elisha Chauhan asked IPC (International Paralympic Committee) President Sir Philip Craven.

Elisha Chauhan looks at how event organisers and marketing agency H+H Management have approached the sale and distribution of commercial rights for the 2016 Cybathlon.

Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.

Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.

The World Curling Federation is developing a portable curling facility (PCF) that enables cities to host the sport at a cut-price rate. Elisha Chauhan reports.

Plans for a Six Nations rugby union tournament for the Americas are rapidly picking up speed. Elisha Chauhan spoke to Agustín Pichot, the man driving the event forward, to understand where the demand is coming from and how it will be set up commercially.

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?