Features
Frank Dunne Comment: To what extent will the FIFA scandal affect media rights?
Here are two sobering thoughts for football federation officials and sports marketing executives around the world.
Kevin Roberts Comment: A new SportAccord will be at the mercy of the IOC
In the end it was inevitable. As Marius Vizer stood amidst the smoking, smouldering ruins of SportAccord, the freshly re-elected president knew that he had no choice but to quit.
Games on Pause
As SportAccord’s future hangs in the balance, Elisha Chauhan looks at the potential consequences for the union of International Federations’ World Beach, Combat, Mind and Urban Games.
Miami’s Silva Lining
Frank Dunne asks Riccardo Silva, sports media rights entrepreneur and co-founder of new NASL (North American Soccer League) franchise Miami FC, about his fight to take on Brand Beckham.
Premier League clubs vote to drop title sponsor category
English Premier League clubs have voted to remove the League's title sponsor category once Barclays existing deal expires at the end of the 2016/17 season.
The Big Debate: Brand New Values
Is the rebranding of sports federations a waste of time and money?
Social Secrets
The skills needed to win friends and influence people on Twitter are changing as fast as the technology that promotes them. Owen Evans spoke to social media experts working at six mainstream sports media outlets to identify how they have achieved strong followings, interaction and engagement.
Rooming Together
Airbnb is rapidly growing profile by partnering with leading sports events. Rob Ridley looks at how Rio 2016 created a new category for the accommodation provider to prevent visiting fans from being left on the street.
NBA’s Fancy Footwork
Kevin Roberts looked at the NBA (National Basketball Association)’s new and innovative sock partnership, and whether it brings the league one step closer to jersey sponsorship.
The Leader: Vlad Marinescu
Vlad Marinescu, Director General of SportAccord, on why he is supporting his former President Marius Vizer after that speech, and the future for his organisation’s multi-sport events
2015 Rankings: The Final Countdown
Ohio University made it a hat-trick of wins after its Master of Sports Administration programme was named the best postgraduate sports course in the world for 2015. Owen Evans looks at why a world outside the classroom has made it happen.
Up Periscope
Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.
Whan’s World
Mike Whan, the former P&G executive who recently renewed his contract to lead the LPGA (Ladies Professional Golf Association) as Commissioner for another six years, reveals his career path and why he was initially reluctant to join the organisation.
Cyba-lympics?
With Cybathlon already attracting global interest ahead of its October 2016 debut, could the event pose a threat to the Paralympic Games? Elisha Chauhan asked IPC (International Paralympic Committee) President Sir Philip Craven.
Sponsoring Cybathlon
Elisha Chauhan looks at how event organisers and marketing agency H+H Management have approached the sale and distribution of commercial rights for the 2016 Cybathlon.
Cybathlon: Participants
Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.
Cybathlon: Robotic Races
Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.
A Sweeping Solution
The World Curling Federation is developing a portable curling facility (PCF) that enables cities to host the sport at a cut-price rate. Elisha Chauhan reports.