Features
European Games: Road to Baku
Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?
European Games: Uniting Europe
The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.
Zero Compromise
Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.
Diving into Design
Swimming pools were installed at EverBank Field ahead of the 2014 NFL (National Football League) season. Matt Cutler spoke to the Jacksonville Jaguars and Populous to see whether it’s a stadium initiative worth adopting.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
Travelling All-Stars
The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.
Comment: May 2015
Kevin Roberts: Is it time to re-think the World Order of sports governance?
Case Study 3: 120 Sports
Delivering programming in two-minute segments, 120 Sports is a live-streaming digital platform whose rights-holder partners include the NHL (National Hockey League) and MLB (Major League Baseball).
Case Study 2: Copa 90
Copa90, run by production company Bigballs Films, was launched in 2012 and currently boasts just under one million subscribers on YouTube. This January Copa90 acquired KICKTV, a similar platform set up in 2012 by Major League Soccer (MLS).
Case Study 1: Skratch TV
Skratch TV is a joint-venture between golf’s PGA Tour and digital media company Bedrocket. Formed in February, it is a digital platform that features original and curated daily golf programming.
Mastering the Digital Divide
SportBusiness International looks into the business models of digital sports networks, set up by rights-holders in association with established digital media operators to supplement traditional TV programming. What are the benefits for rights-holders taking such a step, and what does it tell us about the ever-changing media landscape?
New Shoes
Nike veteran Peter Ruppe is the man behind Brand Jordan, one of sport’s most iconic marketing campaigns. Now he has been charged by Under Armour to take on his former employers in the footwear space. He spoke to Matt Cutler.
Flying the Turkmen Flag
Kevin Roberts travelled to Turkmenistan to look at how its Olympic Complex, and preparations for 2017’s Asian Indoor and Martial Arts Games, are reflective of a country eagerly looking to eat at international sport’s top table.
PDF download | Towards the Connected Stadium
Operators of stadiums and other sports venues are upping their game by implementing technology that provides an experience on a par with, or exceeding, that which armchair fans get at home. This report takes a rounded look at the rapidly-evolving sector, profiling innovation among world-leading sports brands who are making pioneering investments in the latest technology, as well as looking at strategies that work for operators of smaller venues and lower-tier sports.
Case Studies
Sean Cottrell is founder of LawInSport, one of the sector’s go-to websites featuring expert commentary and analysis on the latest legal developments in the world of sport. He looks at upcoming legal issues that could have a significant impact on the future direction of the sports industry.
Laying Down The Law
Owen Evans spoke to leading lawyers to get a behind-the-scenes look at the sports law sector, find out what major issues have come across the desks of major firms in recent months, and identify what areas of the sports industry are changing so fast that the legal sector is struggling to keep abreast.
Double Vision
SportBusiness International looks at the recent deal that sees squash now broadcast on the Tennis Channel in the United States: two racquet sports with great synergies, or a square peg in a round hole?
Market Mapping
Owen Evans looks at where rights-trading agency giant MP & Silva sees potential European media growth for the NFL (National Football League), following last month’s five-year distribution deal.