Features

UK-based sponsorship agency Synergy future-gazes into 2015 and picks the trends it thinks will dominate the industry, including millenial's habits, what agencies can learn from newsrooms, 3D printing and other hyped technologies, egaming, and more.

The SportsIndex Annual Report, from research company SMG Insight, analyses UK public awareness and news sentiment for 50 domestic and international sports events, creating a "peak buzz score" determined by the net difference between the amount of respondents hearing positive news and those hearing negative news. The 2015 edition reveals that the Commonwealth Games in Glasgow was the UK's best-perceived sports event in 2014.

UEFA president Michel Platini is one of many purists who believe technology only has a limited role in sport at the highest level, one of the reasons he has put faith in referees over goal-line technology. Elisha Chauhan looks at how far is too far when fostering the use of technology in sport.

As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.

Owen Evans looks at the future role of sports bid consultants, and the potential impact Agenda 2020 will have on the sector.

Owen Evans asked one developed region, and one developing region for hosting sports events which they find most attractive, and how they measure what delivers a positive impact. 

From the giants such as the IOC based in the heart of sport administration in Lausanne, to the smaller IFs (international federations) dotted around the world, sports rights-holders are facing a battle to stay relevant.

Owen Evans spoke to the three main areas of the sports industry keeping a close eye on developments in the event bidding sector to understand how, why and where change is happening.

How successful will FIFA be in its war against TPO (Third-Party Ownership)?

Rogue websites illegally streaming top-flight football cost UK broadcasters alone an estimated £10 million a year. Matthew Hochberg looks at the latest moves to tackle the problem

Owen Evans looks at what led Emirates and Sony to end their FIFA partnerships, and who could be about to step in.

Elisha Chauhan outlines five technological innovations that our experts believe are set to break into sporting circles in the not-too-distant future.

Ivan Khodabakhsh, chief executive of the LET (Ladies European Tour), on pushing the business case for women’s sport.

Donna Goldsmith has held senior executive positions at the NBA (National Basketball Association), WWE (World Wrestling Entertainment) and 2014 Super Bowl Host Committee. She reveals how she became one of the most influential women in the business of sport.

With costs spiralling to unprecedented heights and funding becoming increasingly difficult to secure, Elisha Chauhan looks at how sports properties can maximise their ability of raising capital for stadium developments.

The world’s first dedicated triathlon venue, TriHabitat, is looking to cash in on a sport that suffers from significant event-hosting challenges. Elisha Chauhan reports.