Features
Social Media Case Study: FIFA World Cup
The 2014 FIFA World Cup in Brazil generated the most social media content in history for a sports event. The host’s 7-1 defeat to Germany produced 35.6 million tweets alone, which remains a record number on Twitter for any live event. The eventual world champions Germany also received a 95-per-cent increase in their Twitter following during the World Cup campaign.
Social Services
What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.
Bayern’s Double Vision
Can last season’s UEFA Champions League winner and giant of European football, Bayern Munich, replicate its success in basketball? Matt Cutler looks at the resurgence of the German team as a force on the court and asks its managing director, Marko Pesic, how he has gone about creating a sustainable financial model for the project.
Archive | Bernie Ecclestone, anatomy of a successful Formula 1 CEO
As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful
2014 Sports Innovator of the Year: Sir Philip Craven
The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months. This year's winner is IPC (International Paralympic Committee) President Sir Philip Craven.
2014 Sports Innovator of the Year: 10 to 2
The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months. This is the countdown from 10 to 2.
2014 Sports Innovator of the Year: 20 to 11
The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months. This is the countdown from 20 to 11.
The Big Debate: Event Security
Do major security operations, such as the ones around Sochi 2014, ruin the event experience for fans and commercial partners?
Enlightening Bolt
After years of success on the track, Jamaica is looking to its sporting stars to help create a new brand identity for the country. Rob Ridley reports.
Stadium Design: Grand Designs
The genesis of a new or renovated stadium begins with the rights-holder who creates a brief that has to both push boundaries and stay within budget. Elisha Chauhan spoke to venue operators of the historic MCG (Melbourne Cricket Ground) and MLB (Major League Baseball) team the Minnesota Twins’ Target Field to find out the challenges each faced in the design process.
The Leader: David Anderson
David Anderson, Director of Integrity at betting monitoring service Sportradar, writes exclusively for SportBusiness International about the global fight against match-fixing and the consequences of bad education.
Stadium Design: Top Ten Trends
Elisha Chauhan looks at 10 innovations that are quickly becoming must-have features for new-build sports stadia.
Stadium Design: Design for Life
A stadium is the single-largest investment a rights-holder can make, so getting its design right is crucial not only to for the tenants, but also the fans. Elisha Chauhan spoke to leading architects to find out the current challenges and opportunities in designing multi-billion dollar sports stadia.
Max Power
Former FIA (International Automobile Federation) President Max Mosley reveals what drove him into a career overseeing Formula One and improving the safety of vehicles on the road. Interview by Elisha Chauhan.
A Question of Security
Metal detectors will be in place at all Major League Baseball (MLB) stadia by 2015. Elisha Chauhan looks at why, and asks industry experts how best to secure sporting events without impeding on the fan experience.
A Cool Legacy
FIFA seems to be edging towards a winter date for the 2022 Qatar World Cup. However, investment in stadium-cooling technology continues in the country regardless. Andy Fry looks at the concepts behind the systems.
Bidding for Change
This month in Monaco, under President Thomas Bach’s sweeping Agenda 2020 reforms, the IOC (International Olympic Committee) will vote to change the rules around bidding for the Olympic Games. Elisha Chauhan asked industry experts how they believe this will affect the Olympic Movement.
Athletes’ Paradise
Elisha Chauhan travelled to Doha to examine the Qatari capital’s formidable ‘athletes’ city’ concept, which will be introduced at its hosting of the 2019 IAAF World Championships.